Tuesday, August 6, 2024
06:13:01
Tuesday, August 6, 2024
06:13:01
Tuesday, August 6, 2024
06:13:01
Fraghill
Fraghill
Fraghill
UX Research, User Interface design
UX Research, User Interface design
UX Research, User Interface design
Prototyping
Prototyping
Prototyping
User Journeys
User Journeys
User Journeys
Skills :
Skills :
Skills :
Visual design
Visual design
Visual design
Project Overview
Project Overview
Fraghill is a revolutionary project in the fragrance industry, designed to enhance the way people interact with their favorite scents. Bridging the gap between technology and luxury, Fraghill offers a unique solution that allows users to carry and switch between three different fragrances effortlessly. The custom app acts as a 24/7 concierge, ensuring a seamless and continuous fragrance experience.
Fraghill is a revolutionary project in the fragrance industry, designed to enhance the way people interact with their favorite scents. Bridging the gap between technology and luxury, Fraghill offers a unique solution that allows users to carry and switch between three different fragrances effortlessly. The custom app acts as a 24/7 concierge, ensuring a seamless and continuous fragrance experience.
Fraghill is a revolutionary project in the fragrance industry, designed to enhance the way people interact with their favorite scents. Bridging the gap between technology and luxury, Fraghill offers a unique solution that allows users to carry and switch between three different fragrances effortlessly. The custom app acts as a 24/7 concierge, ensuring a seamless and continuous fragrance experience.
Project scope
Project scope
As a UX/UI designer working on this project, I was tasked with creating an intuitive, aesthetically pleasing, and user-centric app that caters to fragrance enthusiasts in both the US and India. The goal was to design an app that not only facilitates easy switching and replenishment of fragrances but also provides a luxurious and engaging user experience.
As a UX/UI designer working on this project, I was tasked with creating an intuitive, aesthetically pleasing, and user-centric app that caters to fragrance enthusiasts in both the US and India. The goal was to design an app that not only facilitates easy switching and replenishment of fragrances but also provides a luxurious and engaging user experience.
As a UX/UI designer working on this project, I was tasked with creating an intuitive, aesthetically pleasing, and user-centric app that caters to fragrance enthusiasts in both the US and India. The goal was to design an app that not only facilitates easy switching and replenishment of fragrances but also provides a luxurious and engaging user experience.
Project Objective
Project Objective
User-Centric Design: Develop a user-friendly interface that simplifies the process of carrying and switching between fragrances.
Seamless Replenishment: Create a feature that allows users to reorder their favorite fragrances with a single click.
Luxury Experience: Ensure the app's design reflects the premium nature of the Fraghill brand.
Global Appeal: Design an interface that resonates with users in diverse markets, particularly the US and India.
User-Centric Design: Develop a user-friendly interface that simplifies the process of carrying and switching between fragrances.
Seamless Replenishment: Create a feature that allows users to reorder their favorite fragrances with a single click.
Luxury Experience: Ensure the app's design reflects the premium nature of the Fraghill brand.
Global Appeal: Design an interface that resonates with users in diverse markets, particularly the US and India.
User-Centric Design: Develop a user-friendly interface that simplifies the process of carrying and switching between fragrances.
Seamless Replenishment: Create a feature that allows users to reorder their favorite fragrances with a single click.
Luxury Experience: Ensure the app's design reflects the premium nature of the Fraghill brand.
Global Appeal: Design an interface that resonates with users in diverse markets, particularly the US and India.
Design Process
Design Process
Research and Discovery:
Conducted market research to understand the preferences and behaviours of fragrance users in the US and India.
Gathered insights through user interviews(via focus groups) and surveys to identify pain points in the current fragrance experience, affordability and portability.
Research and Discovery:
Conducted market research to understand the preferences and behaviours of fragrance users in the US and India.
Gathered insights through user interviews(via focus groups) and surveys to identify pain points in the current fragrance experience, affordability and portability.
Research and Discovery:
Conducted market research to understand the preferences and behaviours of fragrance users in the US and India.
Gathered insights through user interviews(via focus groups) and surveys to identify pain points in the current fragrance experience, affordability and portability.
Wireframing and Prototyping:
Developed wireframes to outline the app’s structure and flow.
Created interactive prototypes to test functionality and gather user feedback.
Wireframing and Prototyping:
Developed wireframes to outline the app’s structure and flow.
Created interactive prototypes to test functionality and gather user feedback.
Wireframing and Prototyping:
Developed wireframes to outline the app’s structure and flow.
Created interactive prototypes to test functionality and gather user feedback.
UI Design:
Designed a visually appealing interface using a sophisticated color palette and elegant typography to reflect the luxury brand.
Ensured the app's design was intuitive, with clear navigation and engaging visuals.
UI Design:
Designed a visually appealing interface using a sophisticated color palette and elegant typography to reflect the luxury brand.
Ensured the app's design was intuitive, with clear navigation and engaging visuals.
UI Design:
Designed a visually appealing interface using a sophisticated color palette and elegant typography to reflect the luxury brand.
Ensured the app's design was intuitive, with clear navigation and engaging visuals.
User Testing and Iteration:
Conducted usability testing with a diverse group of users from the US and India.
Gathered feedback and made necessary adjustments to enhance the user experience.
User Testing and Iteration:
Conducted usability testing with a diverse group of users from the US and India.
Gathered feedback and made necessary adjustments to enhance the user experience.
User Testing and Iteration:
Conducted usability testing with a diverse group of users from the US and India.
Gathered feedback and made necessary adjustments to enhance the user experience.
Implementation and Launch:
Collaborated closely with developers to ensure the design was accurately translated into a functional app.
Launched the app, followed by post-launch support to address any user issues and gather ongoing feedback.
Implementation and Launch:
Collaborated closely with developers to ensure the design was accurately translated into a functional app.
Launched the app, followed by post-launch support to address any user issues and gather ongoing feedback.
Implementation and Launch:
Collaborated closely with developers to ensure the design was accurately translated into a functional app.
Launched the app, followed by post-launch support to address any user issues and gather ongoing feedback.
Key Features
Key Features
Effortless Switching:
Users can easily switch between three different fragrances using the app.
One-Click Replenishment:
The app allows users to reorder their favorite fragrances at the click of a button.
Personalized Recommendations:
Based on user preferences and usage patterns, the app offers personalized fragrance recommendations.
Global Accessibility:
The app is designed to cater to users in both the US and India, with localization features to enhance user experience in different regions.
Effortless Switching:
Users can easily switch between three different fragrances using the app.
One-Click Replenishment:
The app allows users to reorder their favorite fragrances at the click of a button.
Personalized Recommendations:
Based on user preferences and usage patterns, the app offers personalized fragrance recommendations.
Global Accessibility:
The app is designed to cater to users in both the US and India, with localization features to enhance user experience in different regions.
Effortless Switching:
Users can easily switch between three different fragrances using the app.
One-Click Replenishment:
The app allows users to reorder their favorite fragrances at the click of a button.
Personalized Recommendations:
Based on user preferences and usage patterns, the app offers personalized fragrance recommendations.
Global Accessibility:
The app is designed to cater to users in both the US and India, with localization features to enhance user experience in different regions.
Outcome
Outcome
Fraghill represents a significant innovation in the fragrance industry, combining luxury with technology to provide a superior user experience. Through thoughtful UX/UI design, we have created an app that not only meets the needs of fragrance enthusiasts but also sets a new standard for convenience and luxury in the digital age. With Fraghill, users can say goodbye to the old fragrance experience and embrace a new, effortless way to enjoy their favorite scents.
Fraghill represents a significant innovation in the fragrance industry, combining luxury with technology to provide a superior user experience. Through thoughtful UX/UI design, we have created an app that not only meets the needs of fragrance enthusiasts but also sets a new standard for convenience and luxury in the digital age. With Fraghill, users can say goodbye to the old fragrance experience and embrace a new, effortless way to enjoy their favorite scents.
Fraghill represents a significant innovation in the fragrance industry, combining luxury with technology to provide a superior user experience. Through thoughtful UX/UI design, we have created an app that not only meets the needs of fragrance enthusiasts but also sets a new standard for convenience and luxury in the digital age. With Fraghill, users can say goodbye to the old fragrance experience and embrace a new, effortless way to enjoy their favorite scents.
Look into the next project
Look into the next project
Look into the next project
Have an idea?
Let's get cracking
email - baisakhiyapriyal@gmail.com
Have an idea?
Let's get cracking
email - baisakhiyapriyal@gmail.com
Have an idea?
Let's get cracking
email - baisakhiyapriyal@gmail.com
